Measure the effectiveness of your marketing spend
The campaign measurement solution combines campaign management and the real-time marketing dashboard to help the marketing team improve their return on marketing investment.
With Valtira, you can:
- Quickly compare and contrast the effectiveness of your programs and make adjustments instantly
- Learn from one program and apply in another – how could a better understanding of Google search terms improve your campaign messaging?
- Access real-time metrics by geography, program or individual campaign
- Understand which content, channels, partners and campaigns drive conversion
- Integrate with CRM, POS, or eCommerce solutions to measure actual sales impact
- Integrate data into web analytics solutions from Google, WebTrends or Omniture
- Leverage A/B and Multi-variate Testing to improve response rates
- Make an impact quickly, you can start to measure effectiveness in a matter of hours
The Valtira Marketing Platform helps measure marketing effectiveness across your enterprise or specific initiatives such as a new product launch or regional campaign.
Learn more about our new Google Website Optimizer Solution.
