Valtira Expands ExactTarget Partnership
Valtira Expands ExactTarget Partnership
Oct 28, 2008
Valtira announced today it has expanded its partnership with ExactTarget and joined the Extensions Network, an online showcase of integrations to the ExactTarget platform. This integration provides marketing professionals with a proven model to increase conversions and campaign ROI.
With the Valtira Online Marketing Platform, clients can create and personalize landing pages, microsites or complete websites with integration to ExactTarget with no IT resources or HTML knowledge. By leveraging ExactTarget and Valtira, personalized communications continue throughout the lifecycle of a campaign -- from email delivery to website visit to request for information.
“We are thrilled with our expanded partnership with Valtira,” said Peter McCormick co-founder and vice president of partners and channels from ExactTarget. “Our joint customers benefit from Valtira’s ability to deliver personalized landing pages and web communications from ExactTarget’s on-demand platform.”
Highlights of the integration also include the ability to track all click-through history, score leads and integrate data into CRM systems like Salesforce.com. Site visitors can also request customized content which is automatically delivered through ExactTarget.
“ExactTarget and Valtira together provide a scalable, integrated platform for personalized communications,” stated David Bagley, Valtira’s Chairman and CEO. “We have expanded our partnership and integration to deliver the personalized experience marketing professionals require.”