Campaign Tracking and Personalization for Improved Marketing ROI
Zomax, a leading provider of CD/DVD replication and supply chain services, employs 850 employees across six sites in the United States, Canada, and Mexico.
Campaign Tracking
As part of Zomax's 2007 regional marketing campaigns, the company wanted to deploy micro-sites focused around their manufacturing plants. The company was also looking to improve their ability to track hits and responses from the various marketing vehicles in each region.
Zomax had previously used tools such as Google Analytics but selected Simplicis Campaigns due to the quick implementation time and real-time analytics. The Zomax developed the Flash-based micro-sites which were deployed on the Valtira online marketing platform in less than one month.
Zomax leveraged this real-time campaign tracking for quick responses to their online programs. To view one of the Zomax micro-site campaigns, visit ontario.zomax.com.
Personalized Content Delivery
In 2008, Zomax has extended the use of the Valtira Online Marketing Platform by incorporating web personalization. By deploying geography, industry and Google search rules, Zomax speaks more directly to their customers and prospects. Deployed on their existing website, the initial rules were deployed in a matter of days.