Valtira Enables Meet Minneapolis Website to Connect with Site Visitors
Meet Minneapolis partnered with Ciceron and Valtira to execute research, strategize site structure and design the new site. Valtira was selected in late 2007 from among a pool of back-end developers to build the website. The new Minneapolis.org was built on the Valtira Online Marketing Platform and launched in January 2008. The software platform enabled the organization to deploy robust capabilities quickly and cost-effectively including content management and campaign tracking.
The launch is just the start of a larger initiative to improve all Meet Minneapolis websites. In 2008, sites geared toward other markets, including www.minneapolismeetings.com (meeting planners), www.minneapolisattendee.com (convention attendees), www.glbtminneapolis.org (GLBT market) and www.minneapolisgroups.com (tourism group sales) will move to the new platform. Google Website Optimzer is also used to test and optimize web pages and landing pages.
The new Minneapolis.org mirrors the interactive, integrated world commonly known as Web 2.0. Where the world was largely linear in the Web 1.0 era with brands communicating to audiences, the Web 2.0 world is extraordinarily experiential, collaborative and interconnected. To reflect this trend, additional social media functionality will be added in 2008, including blogs and consumer-generated media components.
To view the Meet Minneapolis website, visit www.minneapolis.org.